Sharp’s Brewery
My Sharp’s Brew
The Brief—
As part of the There’s an Adventure Brewing campaign, Sharp’s were looking for a more adventurous way to release a special seasonal beer.
The Idea—
Create an idea for your perfect Sharp’s brew on your phone and you could get the chance to go to Cornwall and brew it for real.
Role: Creative Strategy / Creative Direction / Art Direction
Promoted through Facebook and an in-store partnership with Tesco, the idea gave everyone the chance to create Sharp’s next seasonal brew.
Beer lovers could choose the style of beer, ingredients and flavours they love and even design their own label. After giving their beer a name, they automatically shared on social media using #mysharpsbrew for a chance to brew it for real.
The winning beer was a dark, strong stout with hints of chocolate called Mizzen. It was unveiled at London Beer Week and sold out on the first day.
Inspired by the app, Sharp’s decided to regularly brew some small batch beers and gather ideas from everyone at the brewery. The first beer in the new Adventure Series launched in 2018.
