Havana Club
Havana Club x Remi Rough
The Brief—
Create a prize promotion that engages the audience beyond winning something and fit the brand strategy of inspiring people to be creative with what they have.
The Idea—
Challenge an artist to turn some old fridges into a desirable object by using only a box of found materials. Then giveaway the exclusive art to fans of Havana Club.
Role: Concept / Creative Direction / Art direction
We teamed up with legendary graffiti artist, Remi Rough, and gave him a box of paint, some tape, Havana Club bar swag and three fridges.
As Remi set to work, we captured his creative process and turned it into a weekly ‘how to up-cycle’ series on social media.
One fridge was given away on social media while the others we’re won through an on-pack promotion.
Campaign included—
Film
Photography
Promoted social posts
On-pack promotion
