TK Maxx
The TK Maxx Tweet Choir
The Brief—
After investing in a Christmas TV ad, entitled ‘the moment’, about the feeling you get in when giving the perfect gift, our challenge was to extend this thought with an idea that worked across social media.
The Idea—
Using social data to measure the feeling of the nation, we then sent our very own ‘Tweet Choir’ to UK locations that weren’t quite in the spirit yet to get people in the mood with a perfect Christmas moment.
Role: Concept / Creative Direction / Art direction
The TK Maxx Tweet Choir toured the UK in a custom-made Christmas vehicle, complete with giant wrapped present and their very own snow machine.
Shoppers could tweet their song requests and enjoy a favourite Christmas tune sang especially for them, making it a personal Christmas moment for to capture and share with friends.
The activation helped get the campaign hashtag #themoment trending on Twitter in the run-up to Christmas.
Campaign included—
Brand experience
Photography
Promoted social posts
Website
