Coca-Cola
Diet Coke Studio
The Brief—
Create an experience that will engage with a young fashion conscious audience and ignite social media.
The Idea—
Known for partnering with fashion designers to create exclusive bottle designs, we created the Diet Coke Studio which gave the audience a chance to be the designer for the day and create their own custom-made bottle.
Role: Concept / Creative Direction
Once people had created their design with a range of available accessories, they could take a picture of their creation on a studio light podium and share on social media using #dietcokestudio
Well-known fashion bloggers and celebrities were also sent their own bottle, complete with accessories, so they could make a bottle design to inspire the audience and create a buzz before the experience.
The experience took place at The Clothes Show Live, with queues for the take part throughout the weekend. Diet Coke Studio also became a trending hashtag on social media.
Campaign included—
Brand experience
Social films and content
PR
Microsite
