Crunchy Nut
Savour the most important meal of the day
The Brief—
Remind the ‘Crunchy Nutter’ fanbase just how irresistibly tasty Crunchy Nut cereal is. Put the product at the heart and get people to care about breakfast again.
The Idea—
As breakfast is the most important meal of the day, we treated this irresistibly tasty cereal with the respect it deserves—elevating it to a Michelin Star level (in a tongue-in-cheek way).
Role: Concept / Creative Direction / Art direction / Design / Writing
The over-the-top food styling saw a simple breakfast served with honey and nut condiments, a spoon drag of honey and a quenelle of cream to garnish.
While the outdoor campaign poked a little fun at the likes of Mr Blumenthal, they also inspired people to have a little fun with their cereal rather than throw it in a bowl.
We created a moment to savour with a Michelin Star-style pop-up restaurant that exclusively served Crunchy Nut (whatever time of day) called The Golden Bowl.
To book a place at the restaurant, all you had to do was check in on Facebook for a table and then pay for your meal with a tweet.
@kelloggsUK Love your Crunchy Nut Restaurant. You should do it all the time, I’d happily pay.
Crunchy Nutter on Twitter
Campaign included—
Brand experience
Photography
Outdoor advertising
Social media content
In-store point of sale
Supermarket sampling
