Sharp’s Brewery
Trickery with Vickery
The Brief—
Use social media to promote the chance to win a Rugby Adventure at Twickenham with England legend, Phil Vickery in a way that’s fun, shareable and engages fans of rugby and beer.
The Idea—
A series of films that sees Phil challenge a local Cornish rugby team to try a series of ‘trick shots’ featuring bottles, pints and barrels of Sharp’s Beer. We called it, ‘Trickery with Vickery.’
Role: Concept / Creative Direction
Not having the budget for any special effects, all of the trick shots you see in the films were performed for real and captured during a day.
Campaign included—
Film
Promoted social posts
