Starbucks
Reset Your Day
The Brief—
Reposition the Starbucks range of chilled coffee to appeal to 18-24 year olds. Give the product a personality and place in the busy lives of the audience.
The Idea—
A Starbucks Chilled Coffee is the perfect pause for those on-the-go—giving you a quick coffee break and mental reset so you can get back out there and kick ass.
Role: Concept / Creative strategy / Creative Direction / Art direction
All parts of the campaign were designed to bring the colour, energy and attitude of a quick chilled coffee break.
Campaign included—
30” hero film for social
5” outdoor advertising
Photography
Instagram stories
Promoted social posts
In-store advertising
