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Ideas About Creating Ideas

 

Ideas About Creating Ideas is the first book I have written about creativity. It features 73 principles that I have learnt during my career. Many things have changed since I started out, but the advice in this book remains relevant. So for the design of the book, I chose to use letterpress typography which is not only a passion of mine, but also something that has endured time.

 

Role: Art Direction / Design / Writing

Each page features advice presented in the form of a typographic print. Every design has been created from authentic wood and metal type that has been scanned from specimen sheets and digitally composed letter by letter.

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The body copy throughout the book uses the typeface Caslon Doric, a newly digitised font from Commercial Type.

It had the feel I was looking for to compliment the various larger wood forms and has beautiful characters, particularly the lowercase r, y & g.

The first appearance of the sans form in a metal typeface was cut for William Caslon IV around 1816.

Ideas About Creating Ideas is available to purchase on Amazon. You can also buy a deluxe and extra deluxe version from my website along with prints.

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