The Organic Trade Board
Feed Your Happy
The Brief—
Boost the sales of organic food by creating a campaign that brings the fun back to buying and eating organic rather than preaching to the audience.
The Idea—
When you choose organic it gives you another reason to smile as it does good for the environment as well as the tastebuds — so let’s celebrate the food we love and what makes us happy.
Role: Creative Direction / Art direction
Feeding Sara’s Happy
Our ambassador for the campaign was Sara Cox. We created an online series featuring her happiest meal, with her favourite food, with her favourite people in her favourite place—with the help of a few Organic producers for that extra dollop of happiness.
Within the first year of a three year campaign, sales were up by 8% in-store and 20% online at major supermarkets.
Campaign included—
Advertising (print, online & outdoor)
Film & photography
Social content
PR
Website
Events
