Increase sales in a category where protein users buy cheaper alternatives and non-users don’t consider buying protein as they (wrongly) believe it’s for adding bulk.
Appeal to the wider audience of non-users and dispel the myth of bulk. Disrupt the conventions of most sports brands (success is all about the performance or preparation) by positioning the end of a workout as the beginning of your future achievements.
Turn stop into unstoppable
Recovering with Gold Standard protein repairs your muscles so you can go even harder and stronger next time. Use it after training and you can turn stop into unstoppable.
Social media up 38% reaching 45m
Sales increase of 9.9% +$2.2m
Return on investment of 340%
Commendation in the global TBWA Disruption Awards