Tribe Marketing
Brand Warriors
The brief—
Brand Ambassadors, who represent brands at events and activations, are available from every staffing agency. So how can Tribe Marketing stand-out with their staffing offer known as Brand ‘Warriors’?
The idea—
Brand Ambassadors merely represent brands, but Brand Warriors fight for them.
Role: Concept / Creative Direction / Art Direction / Design / Writing
A far cry from the smiley, happy imagery for Brand Ambassadors, the tone for Brand Warriors exudes a strong attitude and fighting spirit.
Real people from the agency’s staffing roster were shot to embody strong and confident warriors with a makeover (inspired by real tribe warpaint) of the shapes and colours of well-known brands.
The new identity also inspired an entirely new training programme for the Warriors to ensure they met the highest standards.
Project included—
Photography
Film
Advertising
Website
Social posts
