Martin Homent
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Yorkie

As part of the 'Man fuel for man stuff' TV campaign, Yorkie needed to extend the idea into the social space where they could build their fanbase and appeal to a wider audience.

The idea—

The idea—

I created the idea of ‘Manday’. 
A day that starts the week in the right way by giving you the chance to earn a bar, rather than buy it.

Manstagram—

Manstagram—

The way to take part in the Manday challenge is through an app, Manstagram. Every Manday, all you need to do is take a picture of yourself engaging in ‘man stuff’ (cleaning the car, taking the bins out, carving the roast dinner…) and Yorkie will send you a well-deserved bar to set you up for a week of man stuff.

Digital Advertising—

Digital Advertising—

Every Manday, digital advertising at point of sale changed to fit with the campaign—temporarily replacing the recommended retail price with that days challenge.

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