I created the idea of ‘Manday’.
A day that starts the week in the right way by giving you the chance to earn a bar, rather than buy it.
The way to take part in the Manday challenge is through an app, Manstagram. Every Manday, all you need to do is take a picture of yourself engaging in ‘man stuff’ (cleaning the car, taking the bins out, carving the roast dinner…) and Yorkie will send you a well-deserved bar to set you up for a week of man stuff.
Every Manday, digital advertising at point of sale changed to fit with the campaign—temporarily replacing the recommended retail price with that days challenge.