Tribe Marketing

Brand Warriors

The Brief—

Brand Ambassadors, who represent brands at events and activations, are available from every staffing agency. So how can Tribe Marketing stand-out with their staffing offer known as Brand ‘Warriors’?

The Idea—

Brand Ambassadors merely represent brands, but Brand Warriors fight for them.

Role: Concept / Creative Direction / Art Direction / Design / Writing

A far cry from the smiley, happy imagery for Brand Ambassadors, the tone for Brand Warriors exudes a strong attitude and fighting spirit.

Real people from the agency’s staffing roster were shot to embody strong and confident warriors with a makeover (inspired by real tribe warpaint) of the shapes and colours of well-known brands.