Optimum Nutrition were launching a 'game-changing' protein bar into an already cluttered market. So how do we get people to notice yet another protein bar and then believe that it's better and worth trying?
Our insight told us that while protein bars present themselves as being like a regular bar of chocolate, they're actually quite tough going. This gave us the chance to make the most of our new bar that's actually light, fluffy and soft.
Because training is hard enough
In their quest to be better, athletes put themselves through some tough challenges. Enjoying a protein bar needn’t be another.
Contextual social posts—
Social posts were created that fitted in with the day/time of the week, events or what the weather was doing.