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Martin Homent
Martin Homent / Creative Director

Project Template

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Problem—

Sports Nutrition is a competitive category with brands undercutting others to lure athletes into buying their products. We needed to increase sales of the most premium range, Optimum Nutrition's Gold Standard.

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Strategy—

Increase sales by branching out into other sports where athletes spend money on improving (usually with equipment and apparel). Showing that success isn’t about psyching themselves up, but in their body having the nutrients needed to perform at a high level.

 
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Idea—

When you're mentally and physically prepared, you won't just get 'in the zone', you'll perform in The Gold Standard Zone. 

 
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Impact

You need to find and add the results here.