Top
Martin Homent
Martin Homent / Creative Director
Starbucks_Chilled_Thumb_Noverlay.jpg

Starbucks

Reset Your Day

Spacer_2500x300_Ultimate_sRGB.png
 

Problem—

Previously called ‘The Discovery Range’, Starbucks Chilled Coffee was failing to capture the imagination of the 18-24 year olds. They needed a new positioning to fit with a new packaging design.

Spacer_60x20_Ultimate_sRGB.png

Strategy—

Give the product a personality and a place in the lives of the audience.

 
Spacer_2500x300_Ultimate_sRGB.png
Starbucks Chilled 2x1.jpg
Spacer_2500x300_Ultimate_sRGB.png
 

Idea—

Reset Your Day

A Starbucks Chilled Coffee is the perfect pause for those on-the-go—giving you a quick coffee break and mental reset so you can get back out there and kick ass.

 
Spacer_2500x300_Ultimate_sRGB.png
 
Starbucks_Chilled_Carousel_small.png
 
Starbucks_Chilled_Social1_small.png
Starbucks_Chilled_Social2_small.png
Starbucks_Chilled_Social3_small.png
 
Starbucks_Chilled_Story1_small.png
Starbucks_Chilled_Story2_small.png
Starbucks_Chilled_Story3_small.png
 
Starbucks-Chilled-48.gif