Previously called ‘The Discovery Range’, Starbucks Chilled Coffee was failing to capture the imagination of the 18-24 year olds. They needed a new positioning to fit with a new packaging design.
Give the product a personality and a place in the lives of the audience.
Reset Your Day
A Starbucks Chilled Coffee is the perfect pause for those on-the-go—giving you a quick coffee break and mental reset so you can get back out there and kick ass.