'There's an adventure brewing' captures the attitude that drives the brewery forward and doesn't just tell their story, but involves the audience in it—inviting them to join Sharp’s and take part in their next adventures.
Fans got the chance to take part in a number of Cornish adventures including surfing with big wave surfer, Andrew Cotton, joining Phil Vickery's Ultimate Beach Rugby Team and enjoying a Michelin Star meal with a difference created by Nathan Outlaw.
Every day Adventures—
And it wasn’t just about the big adventures you could experience, ‘There’s an Adventure Brewing’ became something that happened every day at the brewery. From swimming for charity or cleaning beaches to brewing a new small-batch beer or creating a gin—there was always something interesting to share.
Website & social—
Although the campaign was integrated, at the heart of it was the website and social channels—allowing people to see, follow and take part in the Adventures—giving the brand a direct relationship with its fans.
Not only did Sharp’s get four other beers listed in thousands of stockists across the UK, but Doom Bar retained the number one spot and became the number one seller in bottled beer too. Cheers!
The Adventure Series—
Inspired by the campaign, Sharp’s Head Brewer dusted off some of the smaller equipment and decided to brew some small batch beers, gathering ideas from everyone at the brewery. The first beer in the Adventure Series launched in 2018.