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Martin Homent
Martin Homent / Creative Director
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Havana Club

Havana Club x Remi Rough

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Problem—

We needed to connect with an audience who are very media savvy and get turned off by brands who use promotional mechanics to gain followers.

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Strategy—

Don't just bribe the audience with a prize win, but create engaging content that will inspire them to get creative (and live the brand values) themselves.

 
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Idea—

Havana Club x Remi Rough

Armed with a box of paint, tape and some Havana Club bar swag, we got legendary graffiti artist, Remi Rough, to live like a Habanero and be creative with what he had. So he created some one-off art pieces of fridge art that were perfect for creative people who enjoy an authentic cocktail.

 
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