We gave drinkers the tools they needed to create their beer ideas on their phones. Choose the style of beer, the ingredients and flavours you'd love to taste, then give it a name and even design a label.
Share your beer—
Once you created your Sharp's brew, you shared your label design on social media and invited others to make one too. Sharp's Head Brewer then chose what they thought was a winning beer to brew at their home in Rock, Cornwall.
Dylan's Beer Adventure—
The beer that impressed the most, was Dylan Jones, with his idea of a dark strong stout with hints of chocolate and coffee, called Mizzen.
A new special—
After joining the team to brew the beer for real, Dylan's beer was then unveiled to the public at London Beer Week. Punters could see the story of Dylan's Adventure and enjoy a pint of it too.
The Adventure Series—
Inspired by the campaign, Sharp’s Head Brewer dusted off some of the smaller equipment and decided to brew some small batch beers, gathering ideas from everyone at the brewery. The first beer in the Adventure Series launched in 2018.