Martin Homent
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Kellogg's Crunchy Nut

Brand Work

Kellogg's needed people to remember how good Crunchy Nut tastes, but the truth is breakfast is a rushed moment, if it happens at all.

Idea—

Idea—

By showing the product elevated to Heston Blumenthal style proportions we got people to reassess the breakfast moment with Crunchy Nut and inspire the 'Crunchy Nutter' fanbase.

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The Experience—

The Experience—

We also created a restaurant experience, The Golden Bowl, which exclusively served varieties of Crunchy Nut in a fine-dining style. You simply paid with a Instagram post of your dish.

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