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Martin Homent
Martin Homent / Creative Director
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Crunchy Nut

Savour the most important meal of the day

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Problem—

With a series of adverts that focused more on the actor than the product, sales of Crunchy Nut were down and the audience (of 'Crunchy Nutters') were choosing other options. We needed an idea that made the product the star of the show.

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Strategy—

Breakfast is often a rushed moment, if it happens at all—so let's remind fans just how good the irresistibly tasty Crunchy Nut is and how it can transform your breakfast moment (whatever the time of day).

 
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Idea—

Savour the most important meal of the day

Breakfast is the most important meal of the day, so treat this irresistibly tasty cereal with the respect it deserves. We elevated the serving of Crunchy Nut cereal to a Michelin Star level (in a tongue-in-cheek way)—complete with honey and nut condiments, a spoon drag of honey and a quenelle of cream to garnish.

 
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The Golden Bowl Experience—

We created a moment to savour some cereal with a Michelin Star-style pop-up restaurant, called The Golden Bowl, that exclusively served Crunchy Nut—whatever the time of day. All you had to do was check in on Facebook for a table and then pay with a tweet.

 
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