Martin Homent
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Kellogg's Crunchy Nut

With a TV campaign that failed to capture the imagination of the audience, Kellogg's needed to remind people just how good Crunchy Nut tastes. But the truth is breakfast is a often a rushed moment that most don’t care about—if they have breakfast at all.

Idea—

Idea—

The idea ‘savour the most important meal of the day,’ elevated the cereal to Heston Blumenthal style proportions, getting people to reassess their breakfast moments with Crunchy Nut. All done with the humour and tongue-in-cheek style that would inspire the 'Crunchy Nutter' fanbase.

Outdoor print—

Outdoor print—

The outdoor campaign featured a series of breakfasts with the variants of Crunchy Nut served in a mock Michelin star fashion—complete with chocolate shavings, seasoning of honey and nuts as well as a quenelle or two of cream.

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The Experience—

The Experience—

We also created a restaurant experience, The Golden Bowl, which exclusively served varieties of Crunchy Nut in a fine-dining style. You simply paid with a Instagram post of your dish.

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