The idea ‘savour the most important meal of the day,’ elevated the cereal to Heston Blumenthal style proportions, getting people to reassess their breakfast moments with Crunchy Nut. All done with the humour and tongue-in-cheek style that would inspire the 'Crunchy Nutter' fanbase.
The outdoor campaign featured a series of breakfasts with the variants of Crunchy Nut served in a mock Michelin star fashion—complete with chocolate shavings, seasoning of honey and nuts as well as a quenelle or two of cream.
We also created a restaurant experience, The Golden Bowl, which exclusively served varieties of Crunchy Nut in a fine-dining style. You simply paid with a Instagram post of your dish.