Vodafone
Make the most of now
The brief—
Bring the brand promise ‘make the most of now’ to life for people who might want to work at Vodafone.
The idea—
Don’t waste your time working somewhere that doesn’t value who you are and what you can do.
Role: Concept / Art Direction / Design
The campaign bought some much needed humour to a category that could often take itself a little too seriously.
The illustrations also created a look that instantly stood apart from the lifestyle photography used by all other telecoms providers.
Adverts were written for every role at Vodafone and a toolkit was created for use by over 350 stores across the UK.
Project included—
Illustration
Animation
Print advertising
Online advertising
In-store materials
