Martin Homent
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Brand Warriors

Staffing agency, Tribe, offer 'Brand Warriors', rather than the traditional 'Brand Ambassador' to front their experiential campaigns. The challenge was to create a campaign worthy of the name.

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Idea—

Idea—

Brand Ambassadors merely represent brands, but Brand Warriors fight for them.

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Art Direction—

Art Direction—

Each Warrior was given a tribal makeover inspired by real tribe warpaint and the markings and colours of well-known brands.

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